Role of market manager Essay Example | Topics and Well Written Essays - 2000 words

Role of market passenger car - Essay ExampleEconomists assume that customers always act to make themselves as well off as possible. This is a belief that is in line with the economic model of consumer behavior which postulates that, customers will always elect to try and buy a combination of services and goods that they believe will serve to make them as well off as possible, from among all the available combinations that their budgets allows them to buy. To this end, it is possible to analyze Monster nada so as to determine its impact on the four utilities of customer value.Functionality The functionality utility basically includes all the various(a) tangible aspects of a service or product (Dutta, 2011). These include durability, aesthetics, atmosphere of the regulate and comfort. Monster Energys healthy formulation provides great functionality to consumers as it allows them to fight both physical and mental fatigue. meter The time utilities entails the availing of services an d products to consumers at the time that these consumers require them (Dutta, 2011). Monster Energy has laid in place a good supply network that ensure that the product is easily made available to its consumers virtually the world when they want it. Consumers can be able to easily purchase the product at topical anaesthetic convenience stores. Monster energy is also made easily available at the various intense sports events that it sponsors from motor cross to surfing.Place According to Dutta, (2011), the place utility generally includes where and how the given products and services be eventually delivered. In addition to being made available at convenience stores and supermarkets across the world, freak energy drinks is also widely sold at various sporting events.Ease of Possession The ownership utility basically includes the customers payments and warranties. This assurance is seen to greatly add value