Banduras social learning theory Essay

Our study is based on the theory of operant conditioning and Banduras social learning theory. Operant conditioning states that learning happens with association, and we believe that political machine advertises are trying to make their target population associate buying their car with a desired characteristic/traits/lifestyles e.g. having a lot of female attention. Skinner described the ABC amaze of operant conditioning, which includes an antecedent, behaviour and a consequence. Bandura for his theory stated that learning prat only occur if the quatern criteria (attention, retention, reproduction and motivation) were met.From looking at YouTube adverts we found that smaller cars had a drawency to have more womanly themes whereas bragging(a)r cars tended to have more masculine themes.AimTo whether there is a difference between sexual practice and the size of cars they drive.Alternative guessMales lead have a higher tendency to drive large cars while females give have a hig her tendency to drive smaller carsNull HypothesisThere will be no difference in gender and the size of the car they drive, and all difference will be due to chance.METHODDesignThis is an independent group design and a quasi experiment as each histrion can only be in either the male or the female category. We will gather our info by tallying, as our study will only include nominal data. This is useful as tallying is easy to analyse and draw up conclusions from. We are only looking at the gender of the driver and the type/size of their cars, so our data is quantitative. This is a non-participant naturalistic everyplacet observation. Seeing as our results are nominal, this is an independent group design and the hypothesis predicts a difference.We will try our best to operationalise our variables by tallying the cars for the same period of time and by collecting data in opposite locations throughout Maidstone. Our IV will be the gender and how dependent variable (DV) will be the size of the cars. To make it easier to see the driver or the car, we will be collecting our data by a set of traffic lights, and tallying in the correct sections.ParticipantsAll of our participants will be over 17, as this is the legal minimum driving age. We will be employ opportunity sampling as only those driving at the time of the study will take part in the study. mechanismPen, paper and clipboard Procedure1. A table was draw up to collect results in (a copy can be found in appendix)2. Researchers decided time and place of when they will be getting results3. Researches went to location, stood by the nearest traffic light and collect results4. Next lesson, the results were pooled5. Adjustments were made6. Carried out inertial test using chi-squared testControlPilot study was non to include family and sports cars as they are marketed differently and tend to be gender neutral. We increased our ecological validity by carrying out the experiment in different places in Maidstone.Et hicsWe followed most of the ethical guidelines by ensuring that no participants were harmed physically or psychology and that the results were anonymous. Participants were not given fully-informed consent and were not debriefed as this would be too time consuming, but if a participant was to ask about our study they would have been told the true aim of the study and having their results omitted if they want to.We will conduct our null hypothesis and reject our alternative hypothesis because our observed value (1.34) of chi-squared is lower than the critical value(3.841) and this government agency our results arent significant. Therefore the probability of our results being due to chance equal p