Green Business - Sony Corp Research Paper Example | Topics and Well Written Essays - 2500 words

Green Business - Sony Corp - Research Paper ExampleIt has a global market in all its six major categories of products phone, video, televisions, information and communications, semiconductors and electronic components. The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and financial Services (such as insurance and banking) sectors. Not only does it represent a wide range of businesses, but it remains globally unique. Its aim is to fully supplement this uniqueness in aggressively carrying out their convergence strategy so as to continue to emotionally touch and excite customers. Sony Corporation designs, develops, manufactures, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial markets worldwide. The company offers consumer products and devices, including televisions, video cameras, compact digital cameras and dig ital single-lens reflex cameras, Blu-ray Disc players/recorders, DVD-video players/recorders, home theaters and audio systems, and portable audio and car audio products. It also provides supercharged coupled devices, complementary metal-oxide semiconductor image sensors, system LSIs, small- and medium-sized TFT LCD panels, and other semiconductors and components, such as batteries, optical disk drives, chemical products, audio/video/ entropy recording media, storage media, and optical pickups. In addition, the company develops, produces, markets, and distributes games, such as PlayStation3, PlayStation Portable, and PlayStation 2 hardware and related software and PCs and flash memory digital audio players, as well as manufactures broadcast- and professional-use products, Blu-ray Discs, DVDs, and CD discs. Further, it produces and distributes motion pictures and television programs, and home entertainment creates and distributes digital content operates a channel network and studio facilities and develops entertainment products, services, and technologies. Additionally, the company engages in the music publishing business, as well as provision of various financial services, including insurance, savings products, loans, leasing, and credit financing services and a network service business and an advertising agency business. It also involves in research, development, design, production, marketing, sales, distribution, and servicing mobile phones, accessories, services, and applications. Vision The Sony Group Environmental Vision presents a philosophy and principles for environmental management activities throughout the global Sony Group with the aim of contributing to the realization of a sustainable society. Since enacting the Sony Global Environmental Policy which is a herald of the Sony Group Environmental Vision and the Environmental Action Program, in 1993, Sony has pursued a broad range of environmental initiatives. Philosophy Sony recognizes the import ance of preserving the natural environment that sustains all life on the earth for future generations and thereby ensuring that all humanity can attain a healthy and enriched life. In order to establish such sustainable society,Sony strives to achieve a zero environmental footprint throughout the lifecycle of its products and business activities. Principles The driving principles of Sony are to reduce the environmental footprint and hold back environmental pollution throughout the li